This plugin hasn’t been tested with the latest three major releases of WordPress. It may no longer be maintained or supported and may have compatibility issues when used with more recent versions of WordPress.

Audience Segments

Description

This plugin adds custom taxonomies to builtin and custom post types that identify the target audience and phase of the buyers journey. The data is also stored in the dataLayer for Google Tag Manager in order to allow for custom tracking.

The added taxonomies are:
* Division (Business Unit responsible for the content)
* Subject Matter (Product or Service)
* Buying State
* Primary Audience
* Secondary Audience

The plugin expands upon the built in WordPress functionality so it is possible to display the content using menus, widgets and related posts plugins.

Screenshots

  • The settings screen allows you to select post types where the fields are available and set default values for each taxonomy

Installation

  1. Upload audience to the /wp-content/plugins/ directory
  2. Activate the plugin through the ‘Plugins’ menu in WordPress
  3. Go to “Audience Segments” settings to configure

FAQ

Installation Instructions
  1. Upload audience to the /wp-content/plugins/ directory
  2. Activate the plugin through the ‘Plugins’ menu in WordPress
  3. Go to “Audience Segments” settings to configure

Contributors & Developers

“Audience Segments” is open source software. The following people have contributed to this plugin.

Contributors

Translate “Audience Segments” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.

Change log

1.1.0

  • Renamed fields to better align with enterprise needs
  • Bug fixes
  • Code Optimization
  • File structure updates for WordPress.org hosting

1.0

  • Initial public release