Description

Etsy Embed (by Embed360) helps Etsy sellers showcase their shop on WordPress without rebuilding inventory from scratch. Shoppers browse listings and product detail pages on your site, then complete checkout on Etsy — you keep your brand experience while Etsy handles payments and fulfillment.

This plugin connects WordPress to your Embed360 account, where two product lines work together:

Etsy Embed — Synced shop listings, rich item pages, and Pro widgets (featured listings and shop reviews carousels).
Listings Genie — Nova-powered Create and Optimize tools to draft and improve Etsy listings faster (available in your Embed360 dashboard).

Getting started takes minutes: install the plugin, create a free Embed360 account, connect your Etsy shop, and paste your embed token on the Etsy Embed settings page. Step-by-step guides and video walkthroughs are included.

Free plan: embed up to 10 listings at no cost — ideal for trying Etsy Embed before upgrading for more listings and Pro carousels.

See the live demo

Etsy Embed — showcase your shop on WordPress

Shop listings on your WordPress site

Display your Etsy inventory in a clean, theme-friendly layout that helps shoppers compare items and click through for details. Your listings stay in sync with your Etsy shop through Embed360.

Rich item detail pages

Give visitors a true product-page experience on your site: images, variations, quantity, materials, descriptions, and fulfillment information — everything they need to buy with confidence.

Seamless checkout on Etsy

When a shopper is ready to purchase, they are sent to Etsy to complete checkout in the familiar, trusted flow you and your customers already rely on.

Featured listings carousel (Pro)

Showcase your best products in a swipeable carousel that stays synced with your shop and keeps visitors browsing longer. Perfect for highlighting seasonal items, bestsellers, or new arrivals.

Shop reviews carousel (Pro)

Turn social proof into more sales by featuring Etsy reviews on your site with flexible carousel or grid layouts and easy display controls.

Listings Genie — create and optimize listings with Nova

Available in your Embed360 account (open from the plugin welcome screen or at app.embed360.co):

Create (Beta) — Turn ideas into polished Etsy drafts in minutes. Start from a simple prompt, refine with Nova, and publish to Etsy Drafts with confidence.
Optimize (Beta) — Sharpen titles, tags, and descriptions so the right shoppers find your listings while keeping your brand voice.

Listings Genie runs in Embed360; this plugin links your WordPress site to the same account so Etsy Embed and listing tools stay in one place.

Plans at a glance

Free — Up to 10 embedded listings, full item detail pages, and checkout on Etsy.
Pro (Etsy Embed) — More listings plus featured listings and shop reviews carousels for your WordPress site.
Listings Genie — Create and Optimize tools (Beta) via paid Embed360 plans; manage listings from your Embed360 dashboard.

See Embed360 pricing for current plan details.

What’s New in the plugin

The Etsy Embed admin screen includes a What’s New tab with What’s Coming previews and Recently shipped updates — organized by Etsy Embed and Listings Genie so you can see what’s next for your shop vs your listings. New highlights are also surfaced on the Welcome screen when we ship meaningful updates.

Coming soon: listing videos in the item details image carousel — Etsy listing videos pulled automatically into your product gallery on WordPress.

Installation

Visit Plugins Add New
Search for Embed and Integrate Etsy Shop
Install and activate the plugin
Go to Etsy Embed in the WordPress admin menu
Create your free Embed360 account and connect your Etsy shop
Copy your user token from the Embed Code page and save it in the plugin settings
Follow the WordPress installation guide to add listings to your site

FAQ

Who should use this plugin?: Any Etsy seller who wants their shop on WordPress — whether you run a blog, portfolio, or full business site — and prefers shoppers to discover products on your domain before checking out on Etsy.
Is there a free version?: Yes. You can embed up to 10 listings for free. Additional listings, carousels, reviews, and Listings Genie tools are available through paid Embed360 plans.
Do I need an Embed360 account?: Yes. An Embed360 account connects the plugin to your Etsy shop, serves your embed code, and unlocks features like Listings Genie and Pro embed widgets.
Does checkout happen on my WordPress site?: No. Purchases are completed on Etsy. The plugin is designed to showcase your products on WordPress and hand off checkout to Etsy securely.
Where can I get help?: Visit Embed360 Help Center or the installation article for WordPress.

Reviews

jmvdigital 24 January 2026

The plugin does work, but the options are non-existent. You can only have one page on your Wordpress site to sync your Etsy listings to. This was no good for me because I wanted to split out my Etsy categories onto different pages. There is an option to only display one of your Etsy shop categories (instead of your whole store) on a page, but then if you turn on category listing, it still shows the entire store categories. It’s also a bit buggy. Clicking on an item shows a pretty well formatted complete Etsy listing, even with item description, but the various sections for shop policies, shipping etc also show up but they are blank. Going “back to shop” is buggy as two sets of category listings now show side-by-side. You also can’t use the browser back button after clicking into an item… nothing happens. Overall, not worth $15/month for extremely limited functionality.

Lovings 31 January 2025

This used to be an amazing plugin, and the switch to monthly subscription with majority of plugin functions being transferred to the internal Etsy360 website was not a problem for a while. However, as of a few months ago, various issues appeared – items in embedded single category display didn’t link to individual item pages for a while, though that eventually (after way too long) got resolved. The latest problem is that the item & category list are not refreshing any more. My many requests for help in the last few months have gone unanswered.*Update 01/31/25: I still haven’t received any replies, but the item & categories lists are now refreshing again. However, links to individual items pages from category pages are now again broken. Sigh. The support is dismal.

Read all 2 reviews

Contributors and Developers

“Embed and Integrate Etsy Shop” is open source software. The following people have contributed to this plugin.

Embed360

Translate “Embed and Integrate Etsy Shop” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.

Change Log

1.1.1

Refined WordPress.org readme to better describe Etsy Embed, Listings Genie, and Embed360 plan options.

1.1.0

Organized the What’s New tab by feature category (Etsy Embed and Listings Genie) with ship dates on each card.
Added a What’s Coming section on the What’s New tab (preview of upcoming features, including listing videos in the item carousel).
Added a What’s New tab on the Etsy Embed admin page with a product changelog timeline.
Added a one-time What’s New modal on the Welcome tab for the latest highlights (dismissed per user per release).
Updated the admin promo banner with marketing copy that directs users to What’s New.
Scoped plugin admin CSS and JS to the Etsy Embed settings screen; admin notice loads dedicated banner styles and a minimal dismiss script elsewhere in wp-admin.
Hardened admin includes loading so a missing or partial deploy cannot trigger a site-wide critical error.

1.0.9

Added a Listings Genie promo banner on the welcome screen (HTML and CSS).
Show the same Listings Genie promo as a dismissible admin notice on other wp-admin screens.
Updated WordPress compatibility metadata (tested up to 6.9).

1.0.8

Updated link to supporting code.

1.0.7

Reverted link to embed code.

1.0.6

Updated and tested to latest version of wordpress.

1.0.5

Minor modifications to codebase.
Updated instructions
Tested newest version of WordPress.

1.0.4

Minor modifications to codebase.
Updated brand images and copy.
Tested newest version of WordPress.

1.0.3

Minor modifications to codebase.
Tested newest version of WordPress.

1.0.2

Minor modifications to codebase.
Tested newest version of WordPress.

1.0.1

Minor modifications to codebase.
Tested newest version of WordPress.

1.0.0

Initial Release.

Not enough options and configuration

Unfortunately, it has no support-never received a reply