Facebook for WooCommerce


This is the official Facebook for WooCommerce plugin that connects your WooCommerce website to Facebook. With this plugin, you can install the Facebook pixel, and upload your online store catalog, enabling you to easily run dynamic ads.

Marketing on Facebook helps your business build lasting relationships with people, find new customers, and increase sales for your online store. With this Facebook ad extension, reaching the people who matter most to your business is simple. This extension will track the results of your advertising across devices. It will also help you:

  • Maximise your campaign performance. By setting up the Facebook pixel and building your audience, you will optimise your ads for people likely to buy your products, and reach people with relevant ads on Facebook after they’ve visited your website.
  • Find more customers. Connecting your product catalogue automatically creates carousel ads that showcase the products you sell and attract more shoppers to your website.
  • Generate sales among your website visitors. When you set up the Facebook pixel and connect your product catalogue, you can use dynamic ads to reach shoppers when they’re on Facebook with ads for the products they viewed on your website. This will be included in a future release of Facebook for WooCommerce.


If you believe you have found a security vulnerability on Facebook, we encourage you to let us know right away. We investigate all legitimate reports and do our best to quickly fix the problem. Before reporting, please review this page, which includes our responsible disclosure policy and reward guideline. You can submit bugs here or contact advertising support here.

When opening a bug on GitHub, please give us as many details as possible.

  • Symptoms of your problem
  • Screenshot, if possible
  • Your Facebook page URL
  • Your website URL
  • Current version of Facebook-for-WooCommerce, WooCommerce, WordPress, PHP


Visit the Facebook Help Center here.


14 July 2024
It doesn’t even deserve one star. It conflicts with many plugins that previously worked in harmony and disrupts their functions. I can’t even update Wordpress, WooCommerce and other plugins because of this. I have to deactivate this plugin before every update, otherwise I see the “update failed” error! Not to mention that Pixel cannot collect all the data correctly. YOU HAVE TO DO MUCH BETTER!
29 June 2024 1 reply
Terrible plugin for integration. It does not recognize the stock even if you have maintain inventory checked on Woocommerce. It uploads to the shop as 0 product to sell, says sold out.
8 May 2024 1 reply
There was an issue with version 3.2.0 breaking wp dashboard admin area. Send them a message and within a few hours they fixed it and released 3.2.1. Can’t tell much about the plugin itself though since I was just fixing this particular issue for a client. Many thanks team for your prompt support.
6 April 2024 1 reply
el plugin tiene errores, lo mejor es desactivarlo. PHP Warning: Trying to access array offset on value of type null in /home2/bb/public_html/e/wp-content/plugins/facebook-for-woocommerce/includes/API/FBE/Configuration/Read/Response.php on line 29 PHP Warning: Undefined array key “ig_cta” in /home2/elevacio/public_html/abpe/wp-content/plugins/facebook-for-woocommerce/includes/API/FBE/Configuration/Read/Response.php on line 38 PHP Warning: Trying to access array offset on value of type null in /home2/elevacio/public_html/nhn/wp-content/plugins/facebook-for-woocommerce/includes/API/FBE/Configuration/Read/Response.php on line 38
Read all 423 reviews

Contributors and Developers

“Facebook for WooCommerce” is open source software. The following people have contributed to this plugin.


“Facebook for WooCommerce” has been translated into 17 locales. Thank you to the translators for their contributions.

Translate “Facebook for WooCommerce” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.

Change Log

3.2.5 – 2024-07-10

  • Tweak – WC 9.1 compatibility.
  • Tweak – WP 6.6 compatibility.

3.2.4 – 2024-06-13

  • Dev – Adds support for wp-env.
  • Tweak – Fully remove Facebook Messenger code references.
  • Tweak – WC 9.0 compatibility.

3.2.3 – 2024-05-28

  • Add – Versioning and compatibility checks to implement support policy.
  • Fix – Errors and warnings while generating pot file.
  • Tweak – Bump Marketing API version to v20.0.
  • Tweak – Remove hidden files from build archive.

3.2.2 – 2024-05-14

  • Fix – Incorrect alert for Product Sets without excluded categories.
  • Tweak – WC 8.9 compatibility.

3.2.1 – 2024-05-07

  • Fix – Defer only AddToCart events if applicable.
  • Fix – Direct upgrade path from < 3.1.13 to ≥ 3.2.0.
  • Tweak – Adds WooCommerce as a dependency to the plugin header.
  • Tweak – Revert to WooCommerce.com domain.

3.2.0 – 2024-05-01

  • Tweak – PHP8.3 to GitHub PHPCS and Unit Tests workflows.
  • Update – Remove the sunsetted Messenger Chat feature.

3.1.15 – 2024-04-16

  • Tweak – Replace the middleware URL from connect.woocommerce.com to api.woocommerce.com/integrations.
  • Tweak – Test environment setup to resolve notice.

3.1.14 – 2024-04-03

  • Fix – Remove facebook_messenger_deprecation_warning notice on deactivation.
  • Tweak – Insert pixel-event-placeholder element via vanilla JS.
  • Tweak – WC 8.8 compatibility.

3.1.13 – 2024-03-27

  • Add – Messenger feature deprecation notices.

3.1.12 – 2024-03-19

  • Tweak – Check if condition is set before setting a default value.
  • Tweak – Updates readme.txt to meet WordPress requirements.

3.1.11 – 2024-03-12

  • Fix – Add video syncs to fbproduct.
  • Fix – Deprecation warnings with PHP 8.2.
  • Tweak – WC 8.7 compatibility.
  • Tweak – WP 6.5 compatibility.