NitroPack

Description

NitroPack is the all-in-one performance optimization service. It combines everything you need for a lightning-fast website. Image optimization, code minification, caching, CDN, lazy loading – you name it, NitroPack has it.

NitroPack performs all optimizations in the cloud. This makes it a very lightweight solution with a lower CPU overhead compared to standard caching plugins.

Our service provides you with the following (typically paid extra) functionalities included without the need for additional configuration:

  • Amazon CloudFront CDN – we automatically serve your static assets from a CDN based on Amazon’s CloudFront service
  • Image Optimization – we optimize all of your images automatically and convert them to WebP
  • Cache Warmup – we keep your most important pages optimized at all times

Apart from these, NitroPack offers other unique features and benefits like:

  • Incredibly Simple Setup – getting started with NitroPack is a breeze. There’s no technical configuration or a 15-step installation process. And you don’t need to be a developer to set it up. Simply follow these 4 steps and you’ll be done in no time
  • No risk of damaging your original site files – NitroPack works on copies of your site files. You don’t like the results from an optimization? No problem. Purge your cache and start over. Even if you decide to disable NitroPack your site will go back to the state it was in before activating our plugin
  • Cache Invalidation – you can invalidate cache files instead of purging them. This allows NitroPack to keep serving your visitors from cache while a fresh copy of the cache is being generated in the background. Cache invalidation is awesome for high traffic situations like campaigns. It allows you to keep updating your site while still serving cache to your clients. And with NitroPack, cache invalidation happens automatically. (For more info on this, scroll down to the “NitroPack and Campaigns” section)
  • Critical CSS tailored to each of your unique layouts – most plugins that provide critical CSS functionality prepare a single critical CSS file per post type. Even when you have multiple pages with the same post type but different layouts. NitroPack detects this and generates unique critical CSS for each unique layout. Oh, and because desktop and mobile devices have different viewports, NitroPack also uses different critical CSS for each device type 😉
  • Optimize resources linked statically into your theme files – NitroPack will discover and optimize all resources linked into your theme, even ones that come hardcoded into your CSS files (even if they are multiple levels down an @import chain)

The configuration requires no technical knowledge. All you need to do is select your desired optimization level: Standard, Medium, Strong or Ludicrous. Besides that, NitroPack does all the work.

Other Key Features

  • Minify HTML
  • Minify CSS files and inline CSS defined in style tags and attributes
  • Minify JavaScript files and inline script tags
  • HTML, CSS and JavaScript compression
  • Gzip and Brotli compression
  • Optimize images
  • Convert to WebP
  • Lazy load images (including CSS background images)
  • Lazy load iframes
  • Amazon CDN
  • Image previews for YouTube and Vimeo embeds
  • Defer CSS
  • Defer JavaScript
  • Font rendering optimization
  • DNS prefetch
  • Compatible with mobile, tablet and desktop devices out of the box
  • Multisite ready
  • Support for scheduled posts
  • eCommerce compatibility
  • Multilingual support
  • Advanced resource loading mechanism
  • Resource preloading using web workers
  • Automatic cache management – NitroPack will automatically update its cache files when you update content on your site
  • Option to exclude certain pages from being cached
  • Option to exclude any resource from being optimized
  • Option to ignore URL parameters that do not modify the content of your pages (e.g. campaign parameters like utm_source, utm_campaign, etc.)
  • Cloudflare integration
  • Sucuri integration
  • Generic reverse proxy integration (NGINX, Varnish, etc.)
  • No database connection needed

Running Marketing Campaigns with NitroPack

Two major issues often come up when running a campaign. First, each visitor hits your server with a unique URL request. Second, you lose your cache if you update content on your site.
Most optimization plugins come up short when it comes to both issues.
At the same time, NitroPack has two powerful features that help you thrive in these high traffic situations:

  1. NitroPack recognizes campaign parameters in the URL and ignores them when looking up a cache file for the campaign request.
  2. Cache invalidation – typically, when you update content on your site, caching plugins have to purge their cache and start rebuilding it. When a purge occurs during a high traffic period your visitors will no longer be served from cache. And your server will have to work extra hard to generate new cache files. As a result, the user experience on your website takes a hit. NitroPack solves this problem by invalidating the cache, instead of purging it. This method allows NitroPack to refresh the cache files in the background. At the same time, you still serve your clients from the slightly outdated cache files. As we already said, this happens automatically. You don’t need to worry about caching during an important campaign.

Whether you’re running a big campaign or your site suddenly becomes trending, both features are crucial for keeping your visitors happy.
So, if you want a fast website right now, go over to the Installation section and download NitroPack.

Incompatible Plugins

WordPress is designed to have only a single active page cache solution at a time, otherwise conflicts can arise. We do not recommend using NitroPack together with another caching plugin, like:

  • WP Rocket
  • Autoptimize
  • Swift Performance
  • WP Fastest Cache
  • WP Fastest Cache Premium
  • Powerpack (WPTouchPro)
  • W3 Total Cache
  • Breeze
  • PhastPress
  • WP Super Cache
  • Litespeed Cache
  • Swift Performance
  • PageSpeed Ninja
  • Comet Cache by WP Sharks
  • Hummingbird
  • SG Optimizer
  • WP-Optimize – only the page caching must be disabled, not the entire plugin
  • Smush – only the lazy load option must be disabled, not the entire plugin
  • JetPack – only the lazy load option must be disabled, not the entire plugin
  • ShortPixel – only the WebP conversion option must be disabled, not the entire plugin

3rd Party Services Used By The NitroPack Plugin

The NitroPack plugin acts as a service. It calls/sends data to our API servers, which perform all of the optimizations.
As a result, our infrastructure does all the heavy lifting. That’s how NitroPack ensures low CPU overhead for your servers.
To learn more about what NitroPack provides as a service as well as what data it collects and uses, please visit:

NitroPack also uses Amazon CloudFront and Bunny CDN to accelerate content delivery across the globe.
For more information about these services, please visit:

Screenshots

  • Connect your store
  • Dashboard - see and manage the data in your Nitropack.io

Installation

  1. Click the “Download” button on this page. You’ll get a .zip file, which you can save on your computer.
  2. Go to your website’s dashboard, open the “Plugins” menu and click “Add new”. After that, choose the nitropack.zip file and click “Install Now”
  3. You now need to connect your website to NitroPack. Simply go to https://nitropack.io/ and create an account. After you log in, you’ll see a “Connect Your Website” menu on the left. There, you’ll find a Site ID and Site Secret.
  4. Go back to your website’s dashboard. Click “Settings” and find the NitroPack option. Finally, enter your Site ID and Site Secret and click “Connect to NitroPack”.

That’s all there is to it!

FAQ

Does NitroPack modify site files?

No. NitroPack works on copies of your site files. However, it does modify your wp-config.php file if WP_CACHE is not enabled yet.

I installed NitroPack but my pages are still slow. Why?

After installing and activating NitroPack, you must log into your account, go to “Connect Your Website” and use the provided Site ID and Site Secret to connect the plugin to our cloud service.

Why my scores are still low after connecting NitroPack?

After connecting NitroPack you need to select your desired optimization mode – Standard, Medium, Strong or Ludicrous. Once you do that, please visit your home page and allow NitroPack a minute to prepare an optimized version of your page. You can then run the tests again.

How long does it take for pages to get optimized?

It usually takes NitroPack a few seconds to optimize your pages.

Can I use another page caching plugin and NitroPack at the same time?

WordPress’s design allows you to use only one page cache solution at a time. Other page cache solutions are designed this way too. However, you can use other non-page cache optimization solutions perfectly well with NitroPack.io (e.g. database optimization plugins, object caching, etc.).

What if I have a question?

You can contact us anytime at https://m.me/getnitropack

Will NitroPack slow down my server?

No. We’ve designed NitroPack to be a very lightweight solution that adds no CPU overhead to your server.

Reviews

22 January 2021
My site had some teething troubles with this plugin, Peter from tech support spent ages getting sorted and now my site is loading super fast. Really pleased with the quality of the support.
6 January 2021
Had a paid version of this plugin, and thought it worked well. Google Speed Insight shows great figures, but it kills Google Adsense. I lost 70% of my advertisement income, due to the fact that the publishers code is erased or something. As soon as I make this plugin inactive, Adsense is working again. I tried to bring it under attention of the Nitropack helpdesk, they changed some settings, but from that moment I could not purge my site anymore. It is better to have a slower site and earn some money with it, than to have a fast site and loose (lots) of money!
5 January 2021
The customer service for NitroPack is terrible, and I am trying my best to be reasonable. They have a product that "could" be great. However, because it's so new I think they are struggling to provide even the bare basic service to their customers. You are likely to need the support of their tech team if you want to get real value out of this product. And at present on the paid plans, which are not cheap, the response is supposed to 1 business day. Which is terrible for a paid plan. However, they don't really respond to you (not even in 3 days), not in the true sense. They will send you a message with something like a basic reply which won't solve anything, but it will tick their SLA box to say they responded to you. Normally they will reply back repeating what you have said. You will reply back thinking the agents are online, so you hurry to respond back, but the next reply you'll get will be another 1-3 days. I had 2-3 days for an average response. If a ticket requires 5/6 messages for it to get resolved, and I get a reply every 2-3 days, it will take me over a week to get a basic question answered. I feel this a form of manipulation, and I really don't like it. The truth is, as an online business, I hate giving any business a negative review. However, if I am paying for a service, then if I don't get a good service, I should get even a basic service, right? I don't think I am even getting that from the Nitropack team. My site is not loading properly. If that's not a serious enough issue on a paid plan, then I don't know what is. I was really rooting for this product. I moved from WP Rocket. I am questioning if I have made a big mistake. I will give it a few more days. I think they have a 14-day money-back guarantee. So, I need to decide soon. I will give them a few more days. I really want them to prove me wrong!
5 January 2021
I had continuous complaints from our SEO people about the poor PSI ratings on a Divi built site. After trying every trick in the book (Asset CleanUp Pro, WP Rocket, CDN, etc. ), I stumbled upon NitroPack. What looked too good to be true exceeded my wildest expectation with respect to PSI performance. Though I did have an initial problem with GTMetrics performance, NitroPack quickly addressed it and resolved my concerns. If you have issues, contact them and they will work with you. A really great service and product!
Read all 85 reviews

Contributors and Developers

“NitroPack” is open source software. The following people have contributed to this plugin.

Contributors

Translate “NitroPack” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.

Change Log

1.4.1

  • Improvement: Performance improvements in content updates
  • Improvement: Better compatibility with Download Monitor

1.4.0

  • New feature: Extended WP-CLI compatibility with ability to purge/invalidate by URL or tag
  • New feature: Add a method for dynamically preventing automated purge/invalidate
  • Improvement: Compatibility with jQuery 3
  • Improvement: Better compatibility with SiteGround’s dynamic cache layer
  • Improvement: Overall stability improvements
  • Bug fix: Resolve an issue with undefined HTTP_HOST key

1.3.20

  • Bug fix: Resolve an issue with reverse proxy cache purge through the webhook

1.3.19

  • Improvement: Stability improvements

1.3.18

  • New Feature: Pagely compatibility
  • Improvement: Even better compatibility with WooCommerce’s Geolocate option
  • Improvement: More accurate sync with Avada’s date based containers
  • Improvement: Better compatibility with reverse proxies
  • Improvement: Stability improvements

1.3.17

  • New Feature: Much simpler and easier connect method
  • New Feature: Support a new “nitropack_meta_box” capability which allows you to grant access to cache purge on different user roles
  • Improvement: Better status notices
  • Improvement: Stability improvements

1.3.16

  • Improvement: Better compatibility with ShortPixel Adaptive Images 2.x
  • Improvement: Overall stability and performance improvements

1.3.15

  • Improvement: Handling of stock quantity changes in WooCommerce via the REST API
  • Improvement: Overall stability and performance improvements

1.3.14

  • Improvement: Better handling of stock quantity changes in WooCommerce
  • Improvement: Better handling of updates to non-public post types
  • Improvement: More efficient use of our API
  • Bug fix: Fix an issue with slow cache propagation after full purge

1.3.13

  • New feature: Add admin bar entry with quick links to useful actions like purge cache
  • New feature: Add WP-CLI methods for invalidating/purging cache
  • New feature: Add WP-CLI method for running cache warmup
  • Improvement: Automatically detect outdated cache files restored from a backup and do not serve them to clients
  • Improvement: Automatically detect connection issues and suggest steps to resolve these
  • Improvement: Automatically start optimizing after the plugin is connected successfully
  • Improvement: Performance improvements

1.3.12

  • Bug fix: Resolve a fatal error in the SDK on certain PHP versions

1.3.11

  • Improvement: Workaround for issue with communicating to our servers in LiteSpeed environments

1.3.10

  • Bug fix: Resolve an issue with domains starting with “www.” which was introduced in v1.3.9

1.3.9

  • New feature: Ability to connect/disconnect using WP-CLI
  • Improvement: Recognize updates to WooCommerce Cart Reports post types to reduce cache purges
  • Improvement: Better Ezoic compatibility
  • Bug fix: Resolve an issue with saving the compression status when configured manually
  • Overall stability improvements

1.3.8

  • New feature: Add support for local AJAX caching
  • Improvement: Better SiteGround compatibility
  • Improvement: Ezoic compatibility
  • Improvement: NGINX Helper compatibility
  • Bug fix: Resolve an issue which caused problems in WP CLI
  • Improvements in the automated cache purge
  • Overall stability improvements

1.3.7

  • Bug fix: Resolve an issue causing insufficient permissions error

1.3.6

  • Bug fix: Resolve an issue with nonces in REST requests

1.3.5

  • Improvement: Show instructions for configuring recommended hosting settings if needed
  • Improvement: Better detection of taxonomies and archive pages
  • Improvement: Better compatibility with ShortPixel
  • Improvement: Better WP Engine compatibility
  • Improvement: Updated nonce handling
  • Bug fix: Category pages were not being optimized if archive optimization was disabled. This is now fixed.
  • Bug fix: Fix an issue with custom cache expiration for The Events Calendar

1.3.4

  • Improvement: Better compatibility with Kinsta
  • Improvement: Improved handling of post status transiotions
  • Improvement: Allow optimizations for archive pages

1.3.3

  • Improvement: Optimize all post/page types by default ot avoid confusion why a certain URL is not optimized.
  • Improvement: Automatically refresh cache based on comment actions (posting, approving, unapproving, etc.)

1.3.2

  • Improvement: Workaround for an issue in the WP Engine environment which causes timeouts in certain network communication scenarios. This resolves slow post/page updates in the admin area.

1.3.1

  • Improvement: Nicer cache purge reason messages
  • Bug fix: Resolve an issue where the home page was not always updated after publishing new posts/pages

1.3

  • New feature: Option select which post types and taxonomies get optimized
  • New feature: Option to enable/disable the automated cache purges
  • New feature: Automatically warmup new posts/pages
  • New feature: Add meta box to allow cache purge/invalidate from the post/page edit screens
  • New feature: New and improved way of tracking relationships between pages allowing for smarter automated cache purges, which affect less cache files
  • Resolve layout issues in the admin panel on mobile
  • Add compatibility with GoDaddy’s managed WordPress hosting

1.2.3

  • Stability improvements

1.2.2

  • Synchronize the nonce and page cache life times
  • Improve cache synchronization when updating menu entries
  • Improve cache synchronization when making appearance customizations
  • Fix false “plugin conflict” error with WP Optimize
  • Stability improvements

1.2.1

  • Added support for Fusion Builder’s container expiration
  • Added compatibility with the Post Expirator plugin
  • Added compatibility with the Portfolio Sorting plugin
  • Stability improvements

1.2

  • Stability improvements

1.1.5

  • Improved cache management for scheduled posts
  • Fix cache expiration for posts scheduled for dates in the past
  • Better update handling

1.1.4

  • Stability improvements

1.1.3

  • Prevent crashes originating from missing functions.php file

1.1.2

  • Better handling of automated updates

1.1.1

  • Automatically update the advanced-cache.php file after plugin update

1.1

  • Performance and stability improvements

1.0

  • Initial release