Pixel Tag Manager for WooCommerce (PTM) – Comprehensive Tracking Solution for Google Analytics 4, Google Ads, Facebook, and More

Description

The Pixel Tag Manager for WooCommerce (PTM) plugin offers automated eCommerce event tracking, No need for any coding. This user-friendly tool enables you to initiate pixel tracking within just two minutes. PTM seamlessly tracks eCommerce events across various platforms, including Google Analytics 4 (GA4), Google Ads Conversion Tracking, Google Ads Enhanced Conversion Tracking, Google Ads Dynamic Remarketing Tracking, Bing Ads (Microsoft Advertising), Meta Pixel (Facebook Pixel), Snapchat Pixel, Pinterest Pixel, TikTok Pixel, and X Pixel.

This plugin empowers eCommerce businesses to monitor crucial user events, providing valuable insights into customer behaviour. By harnessing this data, you can effectively create targeted audiences for your advertising campaigns, enhancing the overall success of your ad campaigns.

By enabling the Facebook Conversion API, you can significantly lower your cost per action due to improved event matching, enhanced measurement of ad performance, and better attribution throughout your customer’s entire journey.

For WooCommerce store owners, the experience of tracking eCommerce events is made seamless by the Pixel Tag Manager plugin. This tool effectively tracks all events through the utilisation of Google Tag Manager. The Pixel Tag Manager plugin is proficient in monitoring a wide range of eCommerce events, including Page Views, Item Views, Item List Views, Add to Basket, (both on product listings and individual product pages), Remove from Basket, Checkout Initiation, Checkout Steps, Order Conversions (such as Purchases and Thank You page visits), Customer Searches, and other customisable events. This ensures support for specific pixels, offering comprehensive eCommerce event tracking capabilities.

💡The key benefit of Pixel Tag Manager for WooCommerce is its lightweight code, ensuring no impact on your site speed.

Pixel Tag Manager offers integration capabilities for WooCommerce stores.

  • Pixel Tag Manager streamlines the tracking process via Google Tag Manager, ensuring a smooth and efficient experience.
  • Accurate GA4 Tracking: Pixel Tag Manager provides precise tracking for Google Analytics 4 (GA4). It monitors all eCommerce events such as page views, item list views, item views, item selection, basket additions (both from product and list pages), basket removals, all checkout steps, and purchase events.
  • Google Ads Tracking: you can track your campaign performance effectively for Google Ads Conversion and Enhanced Conversion Tracking.
  • Dynamic Remarketing with Google Ads: enable Google Ads Dynamic Remarketing Tracking to create remarketing and dynamic remarketing visitor lists, particularly useful for retail businesses.
  • Track your store form submissions with Google Analytics 4
  • Microsoft Ads Pixel: this plugin also supports Microsoft Ads Pixel (formerly Bing Ads Pixel), which is crucial for pay-per-click advertising on Bing, Yahoo!, and DuckDuckGo search engines.
  • Facebook Conversion API: utilise the Facebook Conversion API to enhance tracking and measurement across Facebook’s advertising ecosystem.
  • Meta Ads Pixel (Facebook Ads Pixel): track all eCommerce events seamlessly with Meta Ads Pixel, ensuring comprehensive tracking for Facebook advertising.
  • Snapchat Ads Pixel: you can also track conversions effectively on Snapchat with the Snapchat Ads Pixel.
  • X Ads Pixel: track valuable data for your X advertising campaigns using the X Ads Pixel.
  • TikTok Ads Pixel: track all eCommerce events seamlessly with TikTok Ads.

Pro Features

  • To unlock complete eCommerce pixels tracking access and enhanced features, upgrade to our Pro version.
  • Implement all tracking using Google Tag Manager (PRO)
  • Google Analytics 4 (GA4) (PRO)
  • Form Submission Tracking in GA4 (PRO)
  • Google Ads Conversion (PRO)
  • Google Ads Enhanced Conversion (PRO)
  • Google Ads remarketing and dynamic remarketing (PRO)
  • Our plugin’s pixels tracking is supported for all eCommerce events
  • Microsoft Ads Pixel (Bing Ads Pixel) (PRO)
  • Remarketing and Dynamic remarketing tracking for Microsoft Ads Pixel (Bing Ads Pixel)
  • Facebook conversion API (PRO)
  • Facebook Ads pixel tracking (PRO)
  • Pinterest Ads Pixel tracking
  • Snapchat Pixel Ads tracking
  • X Ads Pixel tracking
  • TikTok Ads Pixel tracking
  • ROAS Ad spend supported for TikTok Ads pixel tracking

Free Features

  • Basic tracking is available for the following pixels. (Page view and Purchase events tracking)
  • Google Analytics 4 (GA4)
  • Google Ads Conversion
  • Google Ads Remarketing and Dynamic Remarketing
  • Microsoft Ads Pixel (Bing Ads Pixel)
  • Remarketing and Dynamic remarketing tracking for Microsoft Ads Pixel (Bing Ads Pixel)
  • Facebook Ads Pixel tracking
  • Pinterest Ads Pixel tracking
  • Snapchat Pixel Ads tracking
  • X Ads Pixel tracking
  • TikTok Ads Pixel tracking

Installation

The Pixel Tag Manager plugin offers seamless integration with various tracking pixels, including Google Analytics 4 (GA4), Google Ads Conversion Tracking, Google Ads Enhanced Conversion Tracking, Google Ads Dynamic Remarketing Tracking, Bing Ads (Microsoft Advertising), Meta Pixel (Facebook Pixel), Snapchat Pixel, Pinterest Pixel, TikTok Pixel, and X Pixel. Customers can easily set up tracking by adding their Pixel ID on the plugin’s settings page. Additionally, helpful tooltips with exclamation marks provide guidance on finding and inputting the Pixel ID, and customers have the flexibility to enable or disable specific pixels as needed.

For additional assistance, refer to our plugin documentation or contact our support team.

Documentation

Documentation for the plugin, open the documentation

Privacy and terms

When the user is onboard for the first time via adding his/her email or by changing the email on the pixels setting page before saving any data, the user needs to allow Privacy & Terms. Please check out our plugins and website Privacy & Terms via the link below:
https://growcommerce.io/privacy-terms/

Screenshots

  • Google Analytics 4 (GA4) and Google Ads settings
  • Facebook conversion API and Facebook Pixel settings
  • Shows web events received through the Meta pixel and conversions API on a business Facebook account
  • Other pixels
  • User onboard and pixel settings screen.
  • Advanced Options settings

FAQ

What Pixels support the plugin?

The Pixel Tag Manager plugin supports Google Analytics 4 (GA4), Google Ads, Microsoft Ads Pixel (Bing Ads Pixel), Meta Pixel (Facebook Pixel), Snapchat Pixel, Pinterest Pixel, TikTok Pixel, and X Pixel.

Which eCommerce events does the Pixel Tag Manager track?

The plugin tracks all important eCommerce events with respect to the Pixel. Events like Page View, View Item, View Item List, Add To Basket (product listing and product detail page), Remove from basket, Checkout (begin checkout), Order Conversion (Purchase, Thank you page), Customer Search, and other custom events with respect to allowing specific pixel support.

What Pixels are supported in the FREE plan?

Basic tracking available for all pixels. (Page view and purchase events tracking)

How do I create a Google Analytics 4 (GA4) measurement ID?

Check out our plugin documentation and follow the mentioned steps in the doc for the Google Analytics 4 (GA4) Measurement ID.

What is Bing Ads?

Bing Ads also known as Microsoft Advertising (formerly Bing Ads, Microsoft adCenter and MSN adCenter) is a service that provides pay per click advertising on the Bing, Yahoo!, and DuckDuckGo search engines.

How do I create a Facebook pixel ID?

To create a Facebook pixel ID, see the article –https://www.facebook.com/business/help/952192354843755?id=1205376682832142

How do I create a Pinterest pixel ID?

To create a Pinterest pixel ID, see the article –https://developers.pinterest.com/docs/tag/conversion/#basecode

How do I create a Snapchat pixel ID?

To create a Snapchat pixel ID, see the article – https://businesshelp.snapchat.com/s/article/pixel-website-install?language=en_US

How do I create a Bing Ads pixel ID (UET tag ID)?

To create a Bing Ads pixel ID (UET tag ID), see article –https://help.ads.microsoft.com/#apex/ads/en/56682/-1

How do I create a Twitter pixel ID?

To create an X pixel ID, see the article –https://business.twitter.com/en/help/campaign-measurement-and-analytics/conversion-tracking-for-websites.html

How do I create a TikTok pixel ID?

To create a TikTok pixel ID, see the article – https://ads.tiktok.com/help/article?aid=10021

Reviews

14 March 2024 1 reply
The extension works very well, there is a team working on it and they support it perfectly ! 5 Stars for me !
21 April 2023
I recently installed this plugin on my WordPress site and I have to say, I'm extremely impressed with its functionality and ease of use. The plugin tracks work flawlessly and have made my life so much easier. Thanks for the best plugin…
Read all 8 reviews

Contributors and Developers

“Pixel Tag Manager for WooCommerce (PTM) – Comprehensive Tracking Solution for Google Analytics 4, Google Ads, Facebook, and More” is open source software. The following people have contributed to this plugin.

Contributors

“Pixel Tag Manager for WooCommerce (PTM) – Comprehensive Tracking Solution for Google Analytics 4, Google Ads, Facebook, and More” has been translated into 4 locales. Thank you to the translators for their contributions.

Translate “Pixel Tag Manager for WooCommerce (PTM) – Comprehensive Tracking Solution for Google Analytics 4, Google Ads, Facebook, and More” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.

Change Log

1.4.4 – 03/03/2024

  • Added compatibility to facilitate the tracking of multiple Meta Pixel IDs.

1.4.3 – 05/12/2023

  • Added compatibility with HPOS (High Performance Order Storage) for WooCommerce.

1.4.2 – 25/11/2023

  • User Interface (UI) Enhancement

1.4.1 – 09/09/2023

  • User Interface (UI) Enhancement

1.4.0 – 03/09/2023

  • Deprecated GA3 tracking in the plugin and Google Tag Manager (GTM) Tags.
  • Added an option to send SKU/Product ID for eCommerce product tracking data
  • Add the integration of form submission tracking into Google Analytics 4

1.3.5 – 02/04/2023

  • Make compatibility with the latest PHP version.

1.3.4 – 04/03/2023

  • NEW FEATURE – Facebook Conversion API which increases event matching, better measurement Ads performance, and attribution across your customer’s full journey.
  • We have added the field event ID for Facebook pixel tracking.

1.3.3 – 22/02/2023

  • Minor bug fixes for tracking.

1.3.2 – 21/02/2023

  • Checkout steps 1 and 2 implementation for Google Analytics 4 (GA4).

1.3.1 – 14/02/2023

  • Hide the message in the top bar for the pro user after upgrading the plan.

1.3.0 – 12/02/2023

  • GrowCommerce has been working on a major release for the last two months. We are happy to announce that we have been given the integration with Google Tracking. Now our customers can use the features of Google Analytics 4 (GA4), Google Ads Conversion Tracking, Google Ads Enhanced Conversion Tracking, and Google Ads Dynamic Remarketing Tracking.
  • eCommerce businesses can start tracking with Google Analytics 4 (GA4).
  • Improve the plugin UI design for a better view of pixel setting and pricing page.

1.2.6 – 02/12/2022

  • In this release, we have made a more user-effective plugin UI

1.2.5 – 16/11/2022

  • In this release, we have added the field’s value to make the ROAS Ad spend be supported for TikTok Ads pixel tracking
  • Add the FreeVsPro page

1.2.4.1 – 15/10/2022

  • Minor bug fixes on the account page

1.2.4 – 13/10/2022

  • New: we are happy to announce that the Pixel Tag Manager plugin for WooCommerce has added the pro version capability to use more pixels
  • New: addition of the account page. Here a user can activate or deactivate his/her licence key

1.2.3 – 06/09/2022

  • update readme text and banner

1.2.2 – 06/08/2022

  • Minor bug fixes

1.2.1 – 06/08/2022

  • Add the settings option for the Pixel Tag Manager plugin to exclude tax and shipping from the order revenue. The settings option is under the pixels page.

1.2.0 – 25/07/2022

  • The Pixel Tag Manager plugin is now tracking eCommerce events for TikTok Ads Pixel.

1.1.1 – 16/07/2022

  • Minor bug fixes

1.1.0 – 16/07/2022

  • In the free plan, allow any three pixels from Bing Ads (Microsoft Advertising), Meta Pixel (Facebook Pixel), Snapchat Pixel, Pinterest Pixel, and X Pixel.
  • Now, the Pixel Tag Manager plugin also supports Microsoft Advertising (Bing Ads) and X Ads.

1.0.0

  • Initial release