PureClarity – eCommerce Personalization for WooCommerce


Increase WooCommerce revenues by 26% using AI-based real-time personalization

Integrate your WooCommerce store with PureClarity, the leading AI-based ecommerce personalization platform proven to increase online revenue by over 26%* with personalized real-time AI recommenders, personalized marketing campaigns, advanced audience segmentation and personalization within email and search.

At the heart of PureClarity are its big data collection engine and machine learning algorithms that predict your website visitors’ likes of products, categories and brands based on similar users’ behavior in real-time.

PureClarity collects behavioral data from every single website visitor including views, purchases, searches and even time of day or amount spent. This data is then analyzed and PureClarity identifies relationships between audience segments and the products that you sell online.

Through this real-time AI-driven real-time personalization technology, PureClarity analyzes visitor behavior on three different levels, the individual, the customer segments the individual belongs to and the website overall, presenting highly targeted, personalized products, banners, promotions and offers on your WooCommerce store designed to maximize response, and ultimately to boost your bottom line.

With PureClarity, you can present different personalized merchandising campaigns to different audience segments as they browse your website. You can choose to run PureClarity ‘hands-off’ and it will use its powerful AI engine to personalize the experience based on a number of default segments provided in PureClarity’s admin dashboard. However, you can choose further optimize PureClarity by defining your own segments or extending those configured by PureClarity using a large range of behavioral and CRM-based conditions. Conditions including time habits, visits, favorite brands or average order value, time since last order, the list goes on.

Increase WooCommerce Sales

  • Increase online revenue by 26.6%*
  • Increase sales conversions by 71.5%*
  • Increase average order value by 15.6%*

*Based on statistical averages of PureClarity clients.

Key Features

  • Automatically upsell and cross-sell with personalized recommenders
  • Advanced AI recommender engine orchestrates the best recommendation strategy for each visitor. The AI will place the recommender most likely to convert and adapt with each click of the customer journey
  • Recommenders can be placed on any page or within any zone of your website from your home page, product pages, category listings, search results page, cart page, through to even your order confirmation page and email.
  • The AI gets to work from day one. You can let the AI get to work 24/7 with no intervention
  • PureClarity’s AI can evaluate which manual recommenders are on a page to ensure there is no recommender duplication
  • Ability to overlay the AI with personalized marketing campaigns throughout your site and set rules to determine which audience segment see which campaign and when. Personalized campaigns can take the form of online banner ads, carousels and manual personalized recommenders
  • Full insights and opportunities analytics to optimize your campaigns and performance and maximize revenues. PureClarity enables you to gain valuable insight into the performance of your on-site recommenders, personalization within site search, behavioral merchandising campaigns and personalized email marketing.
  • Advanced audience segmentation. Ability to set up as many customer groups as your business needs.
  • Integrates with your WooCommerce store in minutes
  • Works extremely effectively with sparse data sets. The AI is constantly learning and will start from day one.
  • Fully customizable recommenders to fit your store’s theme
  • Works for both B2C and B2B WooCommerce stores
  • Multi-award winning software

How does PureClarity work for WooCommerce stores?

See screenshots below for a visually guide on how PureClarity increases your sales conversions and boosts your revenues by providing personalized experiences for your visitors and customers.

Additional Benefits

  • Free to get started – why not Try For Free or Request a 1-1 Demo
  • Extremely competitive pricing structure based monthly page views for maximum ROI
  • All features included in the monthly cost
  • No set up fees
  • No long-term contract
  • Access to PureClarity Academy
  • Dedicated onboarding and support teams

Try for Free

With PureClarity you can Try for Free.

  • Unlimited access to all PureClarity features
  • Access to PureClarity Academy
  • Step by step implementation guide
  • Full support if needed

Get Started with PureClarity

For details about how to get started with PureClarity on WooCommerce, check out our official plugin guide.

About PureClarity

PureClarity was founded for one purpose – to maximize sales for businesses who trade online. We found one mistake that almost every ecommerce business was committing – treating all customers as one.

The fact is that every customer is different and likes to shop in a different way. That has driven us to build a multi-award winning, highly innovative platform that observes shoppers’ behavior online, creates personalized relevant experiences, and helps B2B & B2C ecommerce businesses increase their revenue.

PureClarity has a wide range of B2C and B2B clients who are all experiencing great results since implementation. Why not look at the results from a portion on our client base here.

Our personalization software serves customers operating ecommerce stores running on WooCommerce, as well as other platforms such as Magento and Shopify, and bespoke integrations.

Learn more at www.pureclarity.com.


  • PureClarity - award-winning ecommerce personalization platform for online B2C & B2B businesses using WooCommerce.
  • AI-driven real-time ecommerce personalization for WooCommerce.
  • Automated personalization - PureClarity selects, in real time, the most appropriate AI Recommender types based on what the AI knows about the individual.
  • Automated personalization - PureClarity, in real time, shows relevant products, brands and categories in selected AI recommenders.
  • Automated personalization - dynamic and real-time AI Recommendations across all page types to promote relevant products to the individual to automatically upsell and cross-sell.
  • Enriched personalization - real-time targeting of relevant content, including banners and promotions, to target individuals, based on e.g. visitor status (new or returning), geo-location and even their local weather.
  • Enriched personalization - real-time personalization adapting to the behavior of individuals, such as cross-selling to returning customers.
  • Choose where to show personalized recommenders, such as on your home page, on product pages and on your cart page.
  • Enriched personalization - build your own recommenders, choose from 30+ recommendation types, segment your audience with 100+ targeting criteria.
  • Personalization within Search - show behavior-based promotions in search results, including automated personalized AI recommendations.
  • Target your searching audience with automated landing pages.
  • Audience segmentation - includes weather & season, city & location, current & past browsing, current & past searches, purchase behavior, cart contents, age & gender, time habits, likes & dislikes, email campaigns, Google Ads campaigns and device usage.
  • Analytics & insights - includes ROI analytics and the ability to export segment data.
  • Omni-Channel personalization - for example, in-store receipt and eReceipt recommenders, and facilitation of clienteling.


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Contributors & Developers

“PureClarity – eCommerce Personalization for WooCommerce” is open source software. The following people have contributed to this plugin.


Change log


  • Initial release to WordPress plugin directory.


  • Improvements to data feed admin ui


  • Improvements to product delta triggering


  • Updated order & basket events to use latest format


  • Reworked data sync to use WordPress Cron system
  • Applied wordpress coding standards
  • Bugfixes and improvements


  • Added element to order received page, so that order tracking fires correctly when an externally hosted payment gateway is used


  • Updated Readme to remove reference to “14 days” in free trial.


  • Removed usage of PHP sessions, in favour of using WooCommerce native sessions
  • Performance improvements to prevent deltas using up too much resource & stop unnecessary user information loading.


  • Reworked order tracking to work more consistently:
    1. Use the order ID parameter when on the order received page
    1. Removed the order session usage, as it’s redundant now.
    1. Change the fallback to be a custom way to trigger order events for those with completely custom order received pages.
  • Also fixed a minor issue with user IDs and guest orders being sent as 0, instead of blank


  • Improvements to page view event to send page type and context