Riddle Quiz Maker – easily add quizzes with unlimited lead generation to your site


Riddle makes it super easy to quickly create and embed 15 types of quizzes, lists, surveys, and polls on your site.

Collect unlimited leads and quiz responses – and connect to your favorite email marketing tool like MailChimp for automatic follow up messages.

Don’t just take our word for it:
– “We’re big fans. Easy to create and extensively customizable – our clients have seen a big lift in engagement and email collection.” (Jonathan McConnell – Sotic Digital Sports Agency)
– “Riddle helps our Children’s Interactive team to quickly create engaging content that provide compelling data insights about our audience.” (Derek Harvie – BBC)
– “Loads of flexibility, great CSS overrides, great integration with Zapier, and amazing customer service. Actually, one of the best customer service platforms I have ever had the pleasure to use. I could not recommend Riddle any higher.” (Tim Vaughan – FrogBox)

Create engaging quizzes, personality tests, surveys and more in just minutes.

Collect emails and user responses with our integrated lead generation form. Grow your email list and power your follow up marketing messages.

Easy to embed in any post or page using our shortcode – your Riddles will get your audience to click, stay onsite, and share with their friends.

Are you already using the new Gutenberg editor? You will love the new Gutenberg block for Riddle’s quiz maker. Find more on how to use Riddle with Gutenberg in our handy blog post.


  • No learning curve required – create and embed your own mobile-friendly quizzes in just minutes.
  • Engage your audience with 15 quiz/poll/survey types
  • Match your site: customize everything from buttons and fonts to colors and CSS (over 75+ customization options in all!)
  • Branching logic: use our interactive story to show different questions to each quiz taker
  • Collect emails and qualify potential customers: drag/drop form builder with 18 types of fields, including dropdowns, buttons, and hidden text/URLs.
  • CRM integration: automatically send signups to over 1,500 email and marketing software like MailChimp, Constant Contact, and HubSpot.
  • Integrated image/video/GIF/audio options – easily find and add pictures, video or audio clips, and more. Upload your own, try ours, or find pics across the web
  • Built-in image editing: forget Photoshop – use our easy editing tools to crop, add a filter, or text to make each picture ‘pop’
  • Giphy: animated GIFs are awesome for engagement. Search and use any Giphy GIF to your Riddles.
  • YouTube: add any YouTube video to your Riddles. Set start/end points to show just the most important part.
  • Social sharing: have your quiz go viral. Your users can quickly share your Riddles on Facebook and Twitter – attracting their friends back to your post.
  • No coding required: simply create a quiz on Riddle.com, then use the plug-in to copy and paste a shortcode into a new post.
  • Gutenberg compatible: Riddle works great with the Gutenberg editor but also with pretty much any other WordPress editor out there.

Our pricing is as intuitive as our quiz maker.

Create as many Riddles and gather unlimited leads – for as little as $29 a month. There is a 14 day free trial (no credit card needed)

(Here’s a breakdown about our pricing: https://www.riddle.com/pricing – we’re big fans of transparency. Everything is month to month – with a 14 day free trial and a 30 day money back guarantee.)

More Information

For more information, please email us at hello@riddle.com – we’d love to hear from you!

Check out a sample of our quiz types – with these live examples:
– Quiz with timer (NFL’s Oakland Raiders): https://www.raiders.com/news/9-questions-to-test-your-raiders-super-bowl-knowledge
– Personality test (Choice Hotels):
– Tap and Find (BBC Children’s):
– Poll (Manchester City FC):
– Reaction Poll (Creative Boom – bottom of page): http://www.creativeboom.com/resources/20-free-or-affordable-tools-to-help-money-saving-freelancers-run-a-lean-business/
– Ranked list (BBC):

Installation ==  

How to get started?

Here’s our quick set-up guide to install and use our Riddle plugin:

  • Download the zip file.
  • Extract the zip file on your local machine.
  • Take a deep, calming breath – you’re just a minute away from Riddle awesomeness. 😉
  • Copy the extracted folder riddle to your wp plugin (/wp-content/plugins/) directory via your ftp program of choice.
  • Activate the plugin through the ‘Plugins’ menu in WordPress.
  • Find the Riddle menu item on your admin menu in the WordPress dashboard.
  • Already have a Riddle account? Grab your personal plug-in token from the Plug-in menu on Riddle.com
  • If you’re new to Riddle, you can create an account on Riddle.com and then generate your token.
  • Riddle is free to use for 14 days – we give you full access to all features with no credit card needed to try us out. Anything you create during the trial will always be available to use on your site – even if you do not subscribe. Love Riddle? Our paid plans start at $29 per month – you can see our pricing here https://www.riddle.com/pricing.
  • Visit our blog at https://www.riddle.com/blog for more help and best practices and also check out our documentation at https://www.riddle.com/docs
    Any questions not covered here? Drop us a line at hello@riddle.com – we’d love to hear from you!
      Riddle is free to use for 14 days – we give you full access to all our features, and anything you create within the trial period is forever yours to keep. Even if you choose not to subscribe to our paid plans, your content will stay live for your audience to enjoy. You will just lose the ability to edit your content or download any customer emails or data, and premium features such as custom logo or custom CSS are removed.

You can check out more info about our features and pricing can be found at http://www.riddle.com/pricing – plans start at $29 per month. All plans are unlimited – unlimited quizzes, quiz completions, and leads collected. Neat, right?

Have a question? We’d love to hear from you – you can reach us at hello@riddle.com. We try to respond in under ten minutes when we’re online in Europe (generally weekdays from 7am to 9pm GMT / 2am to 4pm EST). 🙂


  • Connect your Riddle.com account to WordPress using the plug-in token.
  • Log in to your account on riddle.com - then navigate to the plug-ins menu to get your plug-in token.
  • Copy your plug-in token - then paste it in the Riddle WordPress plugin to connect to your Riddle.com account.
  • View your Riddle content, switch between your personal account and your teams (if you are part of a Riddle Team Subscription) and grab the shortcode with one click.
  • Use the shortcode with all WordPress editors.
  • Grab a shortcode to place your Riddle.com content anywhere you like.
  • Intuitive quiz creation - Riddle’s visual editor makes it easy.
  • Use the Riddle Gutenberg Block to add a Riddle to your blog post or pages.


This plugin provides 1 block.

Riddle Quiz Maker - easily add quizzes with unlimited lead generation to your site


Is it easy to create with Riddle?

Yes! Riddle is super intuitive – you can quickly make and embed your first quiz, personality test, or poll in as little as 60 seconds. Want to boost your mailing list? You can even add a simple lead capture form.

How does your pricing work?

We like things nice and simple – our plans start as little as $29 a month, and you can create and use Riddle as much as you like.

Want to stop using Riddle? No problem – we’re not fans of annoying contracts, so you can cancel at any time. Your existing quizzes and other Riddles will always stay live for your customers to enjoy (even the ones created during a free trial) – you just won’t be able to edit them or capture leads through them until you resubscribe.

Can I gather email addresses using Riddle?

Absolutely – we designed Riddle to be a powerful tool for bloggers and online businesses. Engage your audience with a quiz, personality test, or poll – then collect their emails and quiz responses for follow up marketing.
Easily connect Riddle to any marketing email software such as ActiveCampaign, ConvertKit, or MailChimp. Automatically segment then instantly respond to potential customers, based on how they answered.

Where can I get more info?

Check out our blog at <a href=”https://www.riddle.com/blog“>https://www.riddle.com/blog. Learn more about creating the perfect personality test and also how to customize Riddle, work with custom result pages and connect to loads of other tools like MailChimp, AWeber, ConvertKit, Salesforce.com and more.

What if I want to build a custom solution around Riddle?

We’ve got you covered. You can do everything from sending your quiz data through webhooks to customizing your quiz result landing pages and triggering events to interact with your page with the embedded Riddle (for things like refreshing ads after each question).

If you are a seasoned coder, you will love how much you can build around Riddle. Check out our blog, our GitHub Repository and our growing list of coding examples at href=”http://www.riddle.com/docs/category/code-examples/ for more info or just write to us at hello@riddle.com.

Will this plugin slow down my website?

No, we’re bloggers ourselves – and hate anything that makes sites lag.

What do I need to use this plugin?

We require at least WordPress version 3.0.1 and a connection to our servers at riddle.com to keep your system always up to date with the newest tests.

Which PHP version is required?

Currently we require at least 5.4. If you are using older versions please contact us at hello@riddle.com and we’d be happy to help you out.


3 February 2017
Really nice plugin, Basic version is rather nice, you can do a lot with these tests, especially if you're a creative problem solver, you can really come up with ways to make them work with your needs. My only suggestion is that there be a $20 option for smaller clients that want to do little more customization.. Customer care 1000% FANTASTIC!
3 November 2016
Good and easy to use
31 October 2016
Since we started using Riddle, it has become a real asset to our blog. It's helped us to understand and engage with our audience in new ways, and this in turn has helped us grow traffic and revenue. It's a real level-up - highly recommended.
Read all 9 reviews

Contributors & Developers

“Riddle Quiz Maker – easily add quizzes with unlimited lead generation to your site” is open source software. The following people have contributed to this plugin.

Change log


Vital bugfixes for our leaderboard creation extension.
* enqueue riddle gutenberg block & styles to avoid warnings
* leaderboard: user can’t be inserted twice by reloading the page
* Smaller code fixes & changes to improve the plugin overall


  • Added leaderboard integration: Create & customize your own leaderboard inside WordPress and display it on any site with a shortcode


  • Removed special PHP structures (return types: type-hinting) which prevented some users from using our plugin


  • Our plugin plays much more nicely with other plugins than before. You should find that it’s compatible with your other plugins now.
  • We’re speed & efficiency geeks – and have put extra effort into enhancing our already fast plugin. Your quizzes will load even faster on your site – hurrah!


  • Fixed a bug that prohibited the plugin to work with certain exotic themes


  • Upgraded our plugin to the new Riddle API Version 2.0. You will need to use our new API tokens to connect the plugin to Riddle. These changes enhance the plugin’s security and will also make future enhancements easier.
  • Updated the help documentation inside the plugin


  • Fixed a nasty bug that affected our plugin if the Yoast SEO plugin was installed. Since we love Yoast so much, we fixed this really fast.


  • Added the ability to add Riddles as Gutenberg Block
  • Improved Authentication
  • Removed the ability to create quizzes inside the WordPress Admin area as this was causing issues with a lot of WordPress Installations. Please go to www.riddle.com to create content.
  • Added the ability to change teams in the My Riddle view. Previously selecting a team was not possible inside the plugin.