WP SEO Structured Data Schema


Structured data and schema are becoming more and more important for search engine optimization.

The bad news is that this is pretty complicated stuff and even the most seasoned SEO specialists struggle with the proper implementation of structured data and schema on a website.

The good news is that we have created the WordPress SEO Structured Data Schema plugin which enables web designers and business owners a super-easy way to add schema for:

  • Organisations
  • Local Businesses
  • News Articles
  • Blog Postings
  • Events
  • Products
  • Videos
  • Services
  • Reviews
  • Aggregate Ratings
  • Restaurants

Pro Features

  • Includes Auto-fill function <—Popular
  • Supports Custom Post Types beyond default page and posts
  • Supports WordPress Multisite
  • Supports more schema types:(Books,Courses,Job Postings,Movies,Music,Recipe,TV Episode)

Get Pro Version

We created this plugin for our own websites and for our clients websites after trying dozens of free and premium schema and rich snippet plugins for WordPress. There are some great ones out there for specific kinds of content. There are also some plugins that try to automate schema markup without the ability to customize on a page-by-page level.

We could not find an easy-to-use, comprehensive JSON-LD plugin that provided features that most business websites need, that also included a high level of manual tweaking.

So we made our own and we get great results with it. And we strive to make these (the free and pro versions) the best WordPress schema plugins you can find, especially for bloggers, local businesses and ecommerce sites.

What is Structured Data & Schema?

Structured data adds context to your website content by way of using a standardised search engine “vocabulary” at Schema.org. When implemented correctly, structured data increases the chances that search engines like Google will show additional information about your content directly in the search engine results pages (aka SERPs) via “rich snippets”. In other words, if you are searching for a WordPress rich snippet plugin, this may be the one you are looking for….

What is a Rich Snippet?

Rich snippets are the extra information that you often see right in the search results, such as:

  • Star ratings
  • Events and event times
  • Embedded site search box
  • Videos
  • Breadcrumbs

In other words, rich snippets are the visible result of structured data that appears in the SERPs.

Does Structured Data Help With SEO?

Absolutely! There is no question that structured data that produces rich snippet “bling” that improves SERP click-through rates (CTR). Virtually every search engine expert on the planet will tell you that organic click-through rates are a major search engine optimisation ranking factor. This, structured data has a very high correlation (i.e. indirect relationship) with search engine rankings.

Proper structured data and schema markup on a website are also thought to increase a web page’s chances of triggering a “position zero” knowledge box or answer box at the verp top of the SERPs, and may even help improve your rankings in voice search.

Is there a direct effect on SEO? Maybe. Recent communication from Google indicates that structured data may become a direct ranking factor in the near future.

Is This a “One and Done: Plugin Installation?

No! The big difference with our WordPress schema plugin and some of the other ones out there is that our allows for a high degree of manual customization. There are some sitewide schema settings you can apply, but in general, you set schema up page-by-page, just as you do with many SEO plugins.

Just like all things on the Internet, it’s garbage in, garbage out. Just installing this plugin will not do anything for your website unless you use it correctly, and properly and accurately configure the data.

In other words, you should never add schema markup code the backside of your web page, if the data does not exist on the front.

Please don’t use our plugin to spam Google or any other search engine.


In summary, there are three structured data formats:

  • MicroData (HTML based)
  • RFDa (HTML based)
  • JSON-LD (JavaScript based)

We used JSON-LD for many reasons. For one, JSON is less invasive from a coding standpoint. Second, Google can read JSON-LD data that is dynamically injected from Javascript code and embedded widgets. In layman’s terms, JSON is the latest and greatest…it’s where structured data is headed and in our opinion, it should be used to implement structured data on all WordPress websites.
Read more about JSON-LD.

We Follow Google Standards

This plugin is modeled and will be updated according to Google guidelines that you will find here:

You can validate structured data on any web page here:
For more information on the plugin author visit:


  • Bug fixed


  • Add Some pro feature list
  • Update compatibility with others plugin.


  • A option for Turn off global schema
  • Full Translation support


  • Lat/Log issue fix
  • Rating issue
  • Image issue


  • Delete data when delete your plugin (Fixed)


  • Single page settings
  • Admin global settings


  1. Unzip the downloaded ‘wp-seo-structured-data-schema’ zip file
  2. Upload the ‘wp-seo-structured-data-schema’ folder and its contents into the ‘wp-content/plugins/’ directory of your WordPress installation
  3. Activate ‘wp-seo-structured-data-schema’ from Plugins page


You’ll find the FAQ on Kcseopro.com.


Wow, so disappointing!

Update 12/4/18. Changed from one to two stars. They finally replied back to me after about a week. They claimed the delay was bc they had escalated it to the engineering team and they couldn’t figure it out. But, the reply back came after this negative review as posted. The issue was never resolved but they voluntarily reimbursed me.

This plugin has potential but be careful.


I am an advanced WordPress user who’s very skilled at SEO. I evaluated all the Schema plugins and was really excited about this one. I installed the plugin and:

1) I carefully configured a product review page according to the documentation
3) I purchased Pro user and am getting ZERO support despite submitting multiple tickets
4) I’ve tried other schemas on other pages, nothing shows in SERPs

Avoid this plugin, and def don’t spend $50 on Pro until there’s evidence that this has been resolved on their end.

Works for most parts but don’t expect any docs or support

Sure, it’s a free plugin version so I’m trying to keep expectations reasonable. However even a free version should work out of the box.
While this plugin does its job for most parts, Google Structured Data Testing Tool still lists error messages for a missing article ID URL in the breadcrumbs section. Without support, unfortunately the wordpress.org support forum seems to be monitored by the developer only every few months, or thorough documentation I’m not able to solve the problem and will have to delete the plugin.

SEO Schema made easy

As a novice to the whole SEO Schema world I thought that getting going with this plug in would be hard work. It isn’t hard. It is easy and easily understood. Once installed – following the standard WP plug-in routine open the ‘General Settings’ tab and using the menu options, get your details input. Whilst the whole Schema.org environment is much bigger that that which is currently available from this free plug-in I’m confident that things will bulk up as we see the Pro version emerge. Knowing that if you really don’t like the way that things have gone, you can remove all of the schema created and applied by the plug-in is, in and of itself, another great confidence boost. Thanks guys.

An absolute SEO hero!

Absolutely love the WP SEO Structured Data Schema plugin. So many developers claim their plugin offers SEO tools, but very few actually deliver! WP SEO Structured Data Schema is a hidden gem and I’d highly recommend it to anybody looking to improve the visuality and appearance of their search results!

Can’t wait for the premium version to be released.

Read all 52 reviews

Contributors & Developers

“WP SEO Structured Data Schema” is open source software. The following people have contributed to this plugin.